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ARTICLE · 25 MAY 2016

Rewards Program Liability Fixed Under All-Events Test

The taxpayer, Giant Eagle Inc., operates a chain of retail supermarkets, pharmacies, gas stations and convenience stores in the U.S. The taxpayer established a fuel rewards program in 1991.

United StatesTax

In Giant Eagle v. Commissioner, No. 14-3961 (3d Cir. 2016), the 3rd Circuit Court of Appeals reversed and remanded the Tax Court's order denying the taxpayer's fuel rewards program deductions on the grounds that the deductions were permissible under the all events test. The 3rd Circuit, in a 2-to-1 decision, found the liability to be fixed at the time the discount was earned.

The taxpayer, Giant Eagle Inc., operates a chain of retail supermarkets, pharmacies, gas stations and convenience stores in the U.S. The taxpayer established a fuel rewards program in 1991. The taxpayer's current version of the program, fuelperks!, links customers' rewards at the gas pump to prior grocery purchases. For example, for every $50 of groceries purchased, a cardholder earns a 10- cents-per-gallon discount on gas. The brochure distributed to customers describing the program indicated that the discounts expired on the last day of the month, three months after they are earned, and that

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