Supply chain management in times of volatile demand, global
political dynamics, and cost inflation remain a challenge for
industries worldwide. While companies have invested in better
forecasting processes, supplier capacity planning, network
restructuring, protecting margins with better contracts, etc.,
risks remain as these alone are not enough, as evidenced during the
peak of the pandemic. To improve the performance of supply
reliability, supplier collaboration can no longer be considered a
"nice-to-have", it is a necessity. With the possibility
of innovations through cross-organizational engagement and the
shared pursuit of incremental mutual value becoming a new normal,
whether traditional contracting and negotiating will be considered
old school is under suspicion. The measures taken by successful
supply chain industry professionals in planning, supplier
management, demand management, logistics, and risk management are
important to focus on. Another critical
