Introduction
In difficult economic times, companies are thrilled to match
their financial performance from the prior year. In more positive
economic environments, companies set growth targets and task their
organizations to achieve them. In either scenario, many companies
set financial objectives and sit back and hope or assume that their
organizations will achieve the results.
Frank Lynn & Associates helps companies instill discipline
in their growth planning processes. We use two frameworks that
focus and direct company resources to drive desired outcomes,
Components of GrowthSM and Local Market
ManagementSM. Our Components of GrowthSM framework
defines how companies will achieve their financial goals.
Specifically, it identifies the marketing and sales initiatives
that will drive performance. The Local Market ManagementSM
framework translates corporate growth strategies into plans
tailored to the dynamics of local markets. In essence, it defines
how companies
