McKinsey argues that generative AI can drive value by augmenting
work in ways that accelerates productivity. AI's ability to
rapidly digest mountains of data and draw conclusions from it
enables the technology to offer insights and options that can
dramatically enhance knowledge work. This can significantly speed
up the process of developing a product and allow employees to
devote more time to higher-impact tasks.
Thus, the business functions most impacted by generative AI,
according to McKinsey, are marketing and sales, product and
R&D, and software engineering. Interestingly enough, McKinsey
believes the markets most likely to have a large increase in
productivity are high tech, banking, and education.
