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ARTICLE · 01 JULY 2004

California Ups The Ante

DLA Piper Rudnick Gray Cary
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The new California law highlights the need for franchise systems to take the bull by the horns and develop and implement system-wide privacy and data policies. Franchise systems already face a number of other challenges that suggest the need for these policies.

United StatesStrategy
Lee Plave
Lee Plave

Franchise companies face a growing number of laws that impact day-to-day operations when it comes to customer data. The newest addition to that list comes from California. Available here is an E-Commerce & Privacy Group @lert, prepared by our colleagues in the firm’s E-Commerce & Privacy Group, which provides an excellent summary of California’s new law that goes into effect on July 1, 2004.

The new California law highlights the need for franchise systems to take the bull by the horns and develop and implement system-wide privacy and data policies. Franchise systems already face a number of other challenges that suggest the need for these policies, among them:

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