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ARTICLE · 19 NOVEMBER 2013

Big Data Strategies For Manufacturers And Distributors

Going back in time to mainframes and punch cards, many manufacturers and distributors have used computers for decades to control their inventories, place orders and keep track of customers

United StatesStrategy

Going back in time to mainframes and punch cards, many manufacturers and distributors have used computers for decades to control their inventories, place orders and keep track of customers.  Isn't it about time to put all of that information to work? With big data, now you can.

"Big data" is a marketing buzzword used to describe any large set of electronic information that can be analyzed by businesses to increase efficiency.  Using these latest customer-behavior analytics applications, you can crunch your internal databases to see how your conclusions compare to those of your competitors, as well as more effectively analyze, track and predict your customers', employees' and inventory's behavior.

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