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ARTICLE · 08 OCTOBER 2001

Achieving Long-Term Results In An Impatient Market

United StatesStrategy
Greg Bustin
Greg Bustin

Autumn is a time many business leaders begin to set next year’s objectives and budgets.

Planning this year will be more critical than ever. The market’s downturn means investors are impatient for innovation, growth and profitability. How do you plan for strategic growth amid the cry for immediate results? In The Art of the Long View, Peter Schwartz warned in 1991 that, "instability is the inevitable reality for every business in the near future." He believes "strategic conversations" should become "effective ways of framing the planning efforts that already take place, to further illuminate the decisions that are already being made."

Based on our work with leaders wrestling with change, we offer four thoughts that may prove helpful as you balance the need for fast results against the strategic interests of your business.

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