In this series of Insights, we delve into why data cleanup
efforts so often fail, despite organizations' desire to get rid
of data they no longer need.
We're addressing the following five reasons that
most commonly prevent organizations from effectively implementing
data cleanup.

In part one of this series, we looked closely
at the first of the reasons why data cleanup fails: accountability.
We saw that ensuring the alignment between organizational and
real-world accountability was critical in order for organizations
to drive data cleanup from the top down.
In this post, we examine the second
reason: buy-in.
Unpacking the Types of Buy-in
Although most people would agree that buy-in is important for
Information Governance initiatives, we need to distinguish between
two types of
buy-in: individual and organizational.