ARTICLE · 25 OCTOBER 2013

To Track Or Not To Track

McDermott Will & Emery

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Digital advertising based on tracking users’ interests and related privacy concerns have been the subject of many recent news articles. What does this mean for businesses?

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Heather Egan Sussman

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Digital advertising based on tracking users' interests and related privacy concerns have been the subject of many recent news articles. What does this mean for businesses? Evolving industry practices and new legislation relating to online privacy and user tracking likely require changes to online privacy practices and policies.

Online privacy and user tracking are in the news almost daily. Consider these highlights from the past few weeks about online tracking of California minors, big data brokers, California legislation addressing "do not track," new mobile and online interest-based advertising technology, and a warning to all website operators from the Better Business Bureau:

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