Texas Positions Itself As A Privacy Enforcement Leader

Since the Texas Data Privacy and Security Act (TDPSA) took effect in July 2024, Texas has emerged as a leader in privacy enforcement. The Texas attorney general (AG) recently announced: "Any entity abusing or exploiting Texans' sensitive data will be met with the full force of the law." This article discusses four developments that highlight Texas' commitment to safeguarding consumer personal data.

Launch of the Data Privacy and Security Initiative

In June 2024, the AG's Consumer Protection Division launched its Data Privacy and Security Initiative, with new funding and resources. According to the AG, this team is poised to become among the largest in the country focused on enforcing privacy laws. The initiative is dedicated to the enforcement of both state and federal privacy laws, including the TDPSA, Texas' Capture or Use of Biometric Identifier Act (CUBI), HIPAA, data broker laws, and laws prohibiting unfair or deceptive business practices. As shown below,