Texas Is Making Moves On A Comprehensive Consumer Privacy Law

Texas is joining a growing number of states in passing comprehensive privacy legislation intended to safeguard consumer personal data.¹ Specifically, the Texas Data Privacy and Security Act (the "Act") adds protections for consumers² and their personal data, which includes any information that is linked or reasonably linkable to an identified or identifiable individual.³

Applicability

The Act operationalizes its core goals by empowering consumers with certain rights while also imposing a number of significant duties on parties controlling or otherwise processing consumer personal data, including persons and entities which:

1. Conduct business in the State of Texas or produce a product or service that is consumed by residents of Texas;