Under the banner of strengthening consumer data protection,
Texas is ramping up enforcement of its comprehensive data privacy
act, sending a nationwide signal that Texas is serious about
safeguarding the personal data of consumers.
Texas Data Privacy and Security Act
The Texas Data Privacy and Security Act (the "Act"),
effective as of July 1, 2024, adds protections for consumer
personal data, which includes any information that is linked or
reasonably linkable to an identified or identifiable
individual.1 Specifically, the Act grants consumers with
a set of rights, including to access, correct, delete, and obtain
copies of their personal data.2 It also requires
businesses to implement data security measures, limit data
collection to necessary information, and provide clear notices
about data processing, sales, and targeted advertising, with the
ability for consumers to opt out of these activities, among other
measures.3 You can read more about the full scope
