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ARTICLE · 13 MAY 2025

Suit Settled: CPPA Brings Enforcement Against Menswear Company

Frankfurt Kurnit Klein & Selz PC
Frankfurt Kurnit Klein & Selz PC
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Frankfurt Kurnit Klein & Selz PC

Frankfurt Kurnit Klein & Selz PC

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On May 6, 2025, the California Privacy Protection Agency announced its second enforcement action over violations of the California Consumer Privacy Act. Menswear company Todd Snyder settled allegations that it failed to properly honor consumer opt-outs, agreeing to pay $345, 718.

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On May 6, 2025, the California Privacy Protection Agency announced its second enforcement action over violations of the California Consumer Privacy Act. Menswear company Todd Snyder settled allegations that it failed to properly honor consumer opt-outs, agreeing to pay $345, 718. The company must also reconfigure its opt out process and implement other internal procedures to address privacy obligations, including a contract management and tracking process.

Third-party privacy management again came under scrutiny, with the CPPA alleging that Todd Snyder violated the California Consumer Privacy Act by improperly implementing its privacy portal, resulting in a 40 day "failure to process consumer requests to opt out of sale or sharing." The Agency also alleged that Todd Snyder's privacy portal violated the CCPA by requiring an excess of personal information to process privacy requests. The company required consumers to submit their full name, email, country of

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This post first appeared in Frankfurt Kurnit's Focus on the Data blog (www.focusonthedata.com). It provides general coverage of its subject area. We provide it with the understanding that Frankfurt Kurnit Klein & Selz is not engaged herein in rendering legal advice, and shall not be liable for any damages resulting from any error, inaccuracy, or omission. Our attorneys practice law only in jurisdictions in which they are properly authorized to do so. We do not seek to represent clients in other jurisdictions.

Originally published by the New York Legal Ethics Reporter

www.fkks.com

This alert provides general coverage of its subject area. We provide it with the understanding that Frankfurt Kurnit Klein & Selz is not engaged herein in rendering legal advice, and shall not be liable for any damages resulting from any error, inaccuracy, or omission. Our attorneys practice law only in jurisdictions in which they are properly authorized to do so. We do not seek to represent clients in other jurisdictions.

www.fkks.com

This alert provides general coverage of its subject area. We provide it with the understanding that Frankfurt Kurnit Klein & Selz is not engaged herein in rendering legal advice, and shall not be liable for any damages resulting from any error, inaccuracy, or omission. Our attorneys practice law only in jurisdictions in which they are properly authorized to do so. We do not seek to represent clients in other jurisdictions.

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