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ARTICLE · 12 DECEMBER 2024

State Privacy Laws: An Excerpt From The Advertising Law Tool Kit

Global Advertising Lawyers Alliance (GALA)
Explore more from Global Advertising Lawyers Alliance (GALA)

State privacy laws continue to evolve rapidly, challenging businesses to keep pace. In 2023, new omnibus privacy laws went into effect in California, Colorado, Connecticut, Utah, and Virginia, while eight additional.

United StatesPrivacy
Kelly DeMarchis Bastide (Venable LLP)
Kelly DeMarchis Bastide (Venable LLP)
Tara Potashnik (Venable LLP)
Tara Potashnik (Venable LLP)
Julia Tama (Venable LLP)
Julia Tama (Venable LLP)
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Join us as we spotlight select chapters of Venable's popular Advertising Law Tool Kit, which helps marketing teams navigate the legal risk of campaigns and promotions. Click here to download the entire Tool Kit, and tune in to the Ad Law Tool Kit Show podcast, to hear the authors of this chapter dive deeper into the issue of State Privacy Laws in this week's episode.

State privacy laws continue to evolve rapidly, challenging businesses to keep pace. In 2023, new omnibus privacy laws went into effect in California, Colorado, Connecticut, Utah, and Virginia, while eight additional states enacted similar laws. Of the eight states with newly enacted laws, four have laws that will come into effect in 2024—Florida, Montana, Oregon, and Texas. Therefore, businesses should be prepared to comply with up to nine comprehensive state privacy laws in 2024, with more laws slated to come into force in 2025 and 2026.

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