NY Assembly Reintroduces NY Privacy Law

The New York Assembly recently reintroduced the New York Privacy Act (the "Act" or "NY Privacy Law") which, if enacted, would severely restrict how businesses can collect, use and share consumer personal information throughout the State. An identical bill was introduced in the last legislative session, but it failed to make it out of committee. Given the new political landscape and the push for more stringent consumer protection laws, this reintroduced NY Privacy Law should be closely watched by the industry as it moves through the legislative process.

What Does the NY Privacy Act Require?

The Broad Scope of Compliance

The proposed NY Privacy Law applies to a wide range of businesses. The Act would apply to "legal entities that conduct business in New York state or produce products and services that are intentionally targeted to residents of New York state." There is an exception for state and local governments, but essentially all private entities (including