No Standing For You! Pixel Tracking Lawsuit Dismissed

Our readers are aware that when they surf the internet, their data may be shared via the use of third-party pixel tracking technologies (such as those employed by Meta, Google, and Microsoft, to name a few). As our readers also know, this use of third-party pixel tracking software on consumer-facing websites has led to the rise in consumer privacy litigation. In turn, courts are now struggling to interpret whether antiquated federal and state privacy laws apply to consumers’ modern electronic communications. A putative class action against an event ticket seller recently was dismissed by a California federal judge, and below, we discuss: (1) the claims asserted in the lawsuit; (2) the decision and the judge’s related reasoning therefor; and (3) its implications for e-commerce companies.