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ARTICLE · 02 AUGUST 2013

NJ Attorney General Settles With Pulsepoint For $1 Million

Mintz, Levin, Cohn, Ferris, Glovsky and Popeo, P.C.
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Digital marketing company, PulsePoint entered into a Consent Order with the New Jersey Attorney General and agreed to pay $1 million, following an investigation of claims that PulsePoint bypassed privacy setting of Apple's Safari browser to allow tracking of consumer activity.

United StatesPrivacy
Amy Malone
Amy Malone
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Digital marketing company, PulsePoint entered into a Consent Order with the New Jersey Attorney General and agreed to pay $1 million, following an investigation of claims that PulsePoint bypassed privacy setting of Apple's Safari browser to allow tracking of consumer activity.

Last year, Google settled similar claims with the Federal Trade Commission for $22.5 million (see our blog post here). The allegations against PulsePoint mirror those that the FTC brought against the search engine giant: the NJ AG's complaint alleged that PulsePoint placed cookies on Apple Safari web browsers without the knowledge or consent of New Jersey consumers. PulsePoint allegedly did this by bypassing privacy settings that were chosen by Safari users. The Safari settings allow users to select between "always" accepting cookies, "never" accepting cookies, or accepting cookies only from "sites I visit-block cookies from third parties and advertisers."

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