New Canada Anti-Spam Rules Take Effect July 1 – Additional Teeth Behind New Rules

Organizations that do business in Canada should be aware of key changes coming to Canada's Anti-Spam Legislation ("CASL"). Beginning July 1, 2017, CASL will place stricter conditions on how companies can market their services via e-mail, text message or other electronic message to Canadian consumers. Companies should review and verify their mechanisms for obtaining consent, as well as their internal record keeping practices, are compliant with the new CASL. They should also review the format and content of their commercial electronic communications to ensure that all required disclosure of information is made to avoid potential fines or litigation brought by government agencies or private individuals.