Latest Retailer Tech Trends Go Beyond Cookies To Include The Fast-Growing Metaverse

Throughout the pandemic, retailers had to act swiftly to adapt to stay-at-home orders and social distancing guidelines. This meant making the most of the technologies available and experimenting with new technologies - both online and in-store - to engage with customers and maintain customer satisfaction (and safety!). As we continue to figure out how to navigate the new normal, it would be wise for retailers to keep on top of technological trends.

Still Reaching For The 'Cookie' Jar?

The economic toll of stay-at-home orders left businesses relying on e-Commerce sales and promoting their digital presence. Cookies and similar tracking technologies¹ have been instrumental to advertising and marketing initiatives. Concerns about privacy intrusive tactics led data protection authorities (DPAs) to increasingly focus their attention on cookie compliance. Not only have DPAs issued new or updated guidelines regarding the use of cookies, but certain DPAs have prioritized