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ARTICLE · 30 JANUARY 2020

In Privacy Litigation Over Magazine Subscription, Residency Is A Nonissue

Jones Day
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A recent court decision signifies that compliance with state privacy laws cannot always be achieved by looking to the residency of data subjects.

United StatesPrivacy

A recent court decision signifies that compliance with state privacy laws cannot always be achieved by looking to the residency of data subjects.

On January 16, 2020, a federal judge held that Michigan's Personal Privacy Protection Act applies to nonresidents who are located outside the state. The decision, Lin v. Crain Communications, No. 19-11889 (E.D. Mich. January 16, 2020), has important implications for the extraterritorial application of state privacy laws and more generally signifies that compliance with these laws cannot always be achieved by simply looking to the residency of data subjects.

Gary Lin, a resident of Virginia, sued Crain Communications under the Michigan Personal Privacy Protection Act, M.C.L. § 445.1712 ("PPPA") for allegedly disclosing information about Lin's magazine subscriptions to various data mining companies. Crain moved to dismiss the lawsuit, arguing that Lin, as a resident of Virginia, lacked standing under the PPPA. The

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