FTC Settles With Mobile Tracking Services Company For Privacy Policy Misrepresentation

Your e-commerce company probably has a privacy policy (if it doesn't, then it should). But is anyone checking to see that the company follows the policy? Companies that don't follow their own privacy policies can get into legal hot water pretty quickly. That's what happened to a New York-based tracking service. 

Nomi Technologies provides mobile-based tracking services to retailers. The company places sensors in its clients' stores, and those sensors track customer traffic patterns by analyzing customers' mobile phone signals. Nomi uses the customer data to report to its clients on the percentage of consumers passing by the store versus those entering the store, the average length of time the consumer spends in the store, the percentage of repeat customers, and the number of customers who also visited another client store location.