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ARTICLE · 26 NOVEMBER 2024

FTC Questions Data Clean Room Privacy Promises

Frankfurt Kurnit Klein & Selz PC
Frankfurt Kurnit Klein & Selz PC
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Frankfurt Kurnit Klein & Selz PC

Frankfurt Kurnit Klein & Selz PC

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When the FTC speaks, listen carefully. On November 13, 2024, staff in the Commission's Office of Technology and Division of Privacy and Identity Protection released a new blog titled "Data Clean Rooms.

United StatesPrivacy

When the FTC speaks, listen carefully. On November 13, 2024, staff in the Commission's Office of Technology and Division of Privacy and Identity Protection released a new blog titled "Data Clean Rooms: Separating Fact from Fiction." It recognizes the potential benefits of DCRs, but warns that their misuse or misconfiguration can turn a promising data sharing and analytics tool into a serious privacy liability. 2024 has seen regulatory focus on topics such as unauthorized disclosure via SDKs and misleading generative AI claims; now, that spotlight has shifted to include DCRs.

What's the deal with data clean rooms?

DCRs are cloud data processing services that let companies exchange and analyze data, constrained by rules limiting data use. They offer a secure environment for multiple parties to merge and match first-party data under predetermined conditions, generating new analytics according to agreed-upon rules to protect personal data. Common privacy and security

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This post first appeared in Frankfurt Kurnit's Focus on the Data blog (www.focusonthedata.com). It provides general coverage of its subject area. We provide it with the understanding that Frankfurt Kurnit Klein & Selz is not engaged herein in rendering legal advice, and shall not be liable for any damages resulting from any error, inaccuracy, or omission. Our attorneys practice law only in jurisdictions in which they are properly authorized to do so. We do not seek to represent clients in other jurisdictions.

Originally published by the New York Legal Ethics Reporter

www.fkks.com

This alert provides general coverage of its subject area. We provide it with the understanding that Frankfurt Kurnit Klein & Selz is not engaged herein in rendering legal advice, and shall not be liable for any damages resulting from any error, inaccuracy, or omission. Our attorneys practice law only in jurisdictions in which they are properly authorized to do so. We do not seek to represent clients in other jurisdictions.

www.fkks.com

This alert provides general coverage of its subject area. We provide it with the understanding that Frankfurt Kurnit Klein & Selz is not engaged herein in rendering legal advice, and shall not be liable for any damages resulting from any error, inaccuracy, or omission. Our attorneys practice law only in jurisdictions in which they are properly authorized to do so. We do not seek to represent clients in other jurisdictions.

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