Many state legislatures have been focusing on data broker activities; at the same time the FTC has been pursuing brokers for alleged Section V violations. Most recently, the FTC finalized a case that was brought under the last administration, against Kochava and its data broker subsidiary, Collective Data Solutions.
As we wrote about at the time, the focus for the FTC was on harm resulting from alleged collection and use of profiles based on sensitive information. In resolving the case, the company has agreed not to sell or share sensitive location information without consent. It will also put in place a program to identify sensitive locations by the fall, to ensure that location data tied to those spaces is not sold or shared.
