FTC Dings Coloring Book App For Drawing Outside COPPA Privacy Lines

The Federal Trade Commission (FTC) recently announced a settlement with Kuuhuub Inc., the operator of an online coloring book app, along with its Finnish subsidiaries Kuu Hubb Oy and Recolor Oy, for violations of the Children's Online Privacy Protection Act (COPPA). The FTC alleged that the app collected personal information from children who used the app without notifying their parents and obtaining their consent as required by COPPA.

Recolor Violations of COPPA
According to the FTC, the online coloring book app called Recolor provides images that users digitally color on their mobile devices. While marketed as a "coloring book for adults," the app featured categories directed to children, including a category called "Kids" which included animated characters, cartoonish animals and other images that appealed to children.