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ARTICLE · 04 AUGUST 2023

FloSports Settles "Meta Pixel" Litigation Claim For $2.6 Million

Frankfurt Kurnit Klein & Selz PC
Frankfurt Kurnit Klein & Selz PC
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Frankfurt Kurnit Klein & Selz PC

Frankfurt Kurnit Klein & Selz PC

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In a development highlighting the recent wave of litigation around tracking technologies, live event streaming platform FloSports Inc...

United StatesPrivacy

In a development highlighting the recent wave of litigation around tracking technologies, live event streaming platform FloSports Inc. has agreed to a $2.6 million class action settlement to resolve claims related to its alleged use of the "Meta Pixel." The Meta Pixel (or "Facebook Pixel") "is a piece of code" on a company's website that helps them understand "the actions people take on [their] site, like visiting a page or adding an item to their cart." The Meta Pixel also allows companies to "see when customers took an action after seeing [their] ad on Facebook and Instagram[.]"

FloSports joins the ranks of hundreds of other companies across various industries that have recently faced lawsuits alleging violations of the Federal Wiretap Act, Video Privacy Protection Act (VPPA), Health Insurance Portability and Accountability Act (HIPAA), and state wiretapping laws in connection with their use of the Meta Pixel and similar tracking technologies. In these disputes,

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This post first appeared in Frankfurt Kurnit's Focus on the Data blog (www.focusonthedata.com). It provides general coverage of its subject area. We provide it with the understanding that Frankfurt Kurnit Klein & Selz is not engaged herein in rendering legal advice, and shall not be liable for any damages resulting from any error, inaccuracy, or omission. Our attorneys practice law only in jurisdictions in which they are properly authorized to do so. We do not seek to represent clients in other jurisdictions.

Originally published by the New York Legal Ethics Reporter

www.fkks.com

This alert provides general coverage of its subject area. We provide it with the understanding that Frankfurt Kurnit Klein & Selz is not engaged herein in rendering legal advice, and shall not be liable for any damages resulting from any error, inaccuracy, or omission. Our attorneys practice law only in jurisdictions in which they are properly authorized to do so. We do not seek to represent clients in other jurisdictions.

www.fkks.com

This alert provides general coverage of its subject area. We provide it with the understanding that Frankfurt Kurnit Klein & Selz is not engaged herein in rendering legal advice, and shall not be liable for any damages resulting from any error, inaccuracy, or omission. Our attorneys practice law only in jurisdictions in which they are properly authorized to do so. We do not seek to represent clients in other jurisdictions.

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