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ARTICLE · 21 FEBRUARY 2014

Complaint From BBB Triggers Harpercollins COPPA-Compliance Measures

Mintz, Levin, Cohn, Ferris, Glovsky and Popeo, P.C.
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The Children’s Advertising Review Unit (CARU) announced that it has recommended that HarperCollins Publishers Ltd. modify its information collection practices on its Ruby Redfort child-directed website to better protect the privacy of children under 13.

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The Children's Advertising Review Unit (CARU) announced (press release) that  it has recommended that HarperCollins Publishers Ltd. (the "Company") modify its information collection practices on its Ruby Redfort child-directed website (the "Site") to better protect the privacy of children under 13  ("Children") and that the  Company has agreed to do so. CARU is the children's arm of the advertising industry's self-regulation system and is administered by the Council for Better Business Bureau.

The Site, and the Company's faulty information collection practices, came to CARU attention in the course of CARU's routine monitoring of websites for compliance with CARU's Self-Regulatory Program for Children's Advertising, including guidelines on Online Privacy Protection, as well as with the Children's Online Privacy Protection Act (COPPA). As described in CARU's press release, in order to become a Site user and enter to win prizes on the Site, children were asked to

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