Common Privacy Pitfalls In M&A Deals

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Many expect that deal activity will increase in 2025. As we approach the end of the first quarter, it is helpful to keep in mind privacy and data security issues that can potentially derail a deal. We discussed this in a webinar last week, where we highlighted issues from the buyer's perspective. We recap the highlights here:

• Take a Smart Start Approach: Often when privacy "specialists" are brought into deals, it is without a clear understanding of the goal of the deal and post-acquisition plans. Keeping these in mind can be crucial to conducting appropriate and risk-based diligence. (Along with having a clear understanding of the structure of the deal.) Questions to ask include the extent to which the target will be integrated into the buyer. Or, whether privacy assets (mailing lists) are important to the deal.