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ARTICLE · 10 MAY 2022

CISR Proposes Teenage Privacy Program

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On April 19, 2022, the CISR, a nonprofit foundation of BBB National Programs, introduced TAPP, an emerging initiative that sets out to help companies develop a teen-centric approach to consumer privacy relating to teen online activity.

United StatesPrivacy
Kirk J. Nahra
Kirk J. Nahra
Tamar Pinto
Tamar Pinto
Ali A. Jessani
Ali A. Jessani
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On April 19, 2022, the Center for Industry Self-Regulation (CISR), a nonprofit foundation of BBB National Programs, introduced the TeenAge Privacy Program (TAPP), an emerging initiative that sets out to help companies develop a teen-centric approach to consumer privacy relating to teen online activity. The TAPP Roadmap for Considering Teen Privacy & Safety (the "Roadmap") endeavors to help businesses develop products that consider teen privacy, consumption, and safety and mitigate the potential harms associated with teen privacy. For purposes of the Roadmap, teens are defined as consumers aged 13 to 17.

The CISR's new teenage privacy framework is the latest example of how children's online privacy is becoming an area of priority for privacy law. The California Consumer Privacy Act and the California Privacy Rights Act create specific obligations for businesses that process the personal information of children under the age of 16. Businesses that have previously

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