On November 3, 2020, California voters approved Proposition 24,
an initiative intended to strengthen existing personal data privacy
rights. Proposition 24 builds on and will supersede the California
Consumer Privacy Act (CCPA) of 2018, that went into effect this
past January, and that provides Californians with the ability to
better understand how their personal data is being used, along with
the right to opt out of certain data collection programs.
The new law is known as the California Privacy Rights Act of
2020 (CPRA). The CPRA creates a new state agency – the
California Privacy Protection Agency (PPA) – that will be
responsible for enforcing privacy laws, as well as promulgating the
rules that will flesh out the broader, statutory language. Before
the establishment of the PPA, California's Attorney General was
responsible for enforcing the data privacy law. Even so, Xavier
Becerra, California's current Attorney General, has stated that
because of his office's
