California Passes Groundbreaking Data Privacy Law Granting Consumers Expansive Privacy Rights

California has passed an unprecedented privacy law that protects consumers' rights by providing them with a greater degree of transparency and choice with respect to their personal information online. On June 28, 2018, Assembly Bill 375 was signed into law by Gov. Jerry Brown as the California Consumer Privacy Act of 2018 (CCPA) just hours after it was passed by the California legislature. The CCPA makes significant changes to consumer privacy protection rights for Californians, marking the advent of a new era. Below is an overview of the new law.

Who Is Regulated by the CCPA:

The CCPA will regulate "Businesses," defined as for-profit entities that have gross revenue in excess of $25 million; or that annually buy, receive for the business' commercial purposes, sell, or share for commercial purposes the personal information of 50,000 or more consumers, households, or devices; or, that derive 50 percent or more of its annual revenues from the sale of consumers'