California legislators are currently negotiating the passage of
a bill that would grant Californians increased control over their
data. If the bill is not signed into law by Thursday, a stricter
version of it will be presented on the November ballot as a
measure. It is likely some form of the bill or measure will be
negotiated and passed.
Although the bill is more balanced than the measure, it will
certainly have a consequential effect on how businesses store,
share, disclose, and engage with consumer data. To that end, it
will impact the way e-commerce companies function both
operationally (network and product architecture) and legally
(compliance and regulatory issues).
If this bill passes, there will be a large impact on businesses,
particularly those that are part of a larger ecosystem of
organizations. The organizational impact will be on the
consumer-facing side, the internal side, as well as the vendor
management side. For many businesses, the impact is even
