California Attorney General Issues Guidance On Do Not Track

In 2013, the California Legislature passed a tracking transparency bill, AB 370, which amended the California Online Privacy Protection Act ("CalOPPA"). AB 370 requires commercial website operators to inform users of how they respond to the Do Not Track ("DNT") browser signal. Consumers can use the DNT signal to indicate that they do not wish website operators to track their online activities on and between websites. Although consumers can indicate this wish, AB 370 does not require that website operators adhere to the signal by refraining from tracking consumers' online activities. Instead, AB 370 merely requires that website operators inform consumers how they respond to the DNT signal.