Why A Sweepstakes Could Seriously Boost Your Customer Surveys

"Excellent Shopping Trip? We Want to Hear From You" 
"Your Opinion Counts"
"How Was Your Experience?"
"We Listen to You"
"Survey Sweepstakes"  

If you have visited a restaurant, hotel, department store, grocery store, or other retail business, you probably have seen messages like these on the back of the receipt you received for your purchase. 

These are only a few of the titles of the growing number of surveys that appear on these receipts. In the past, companies seeking input from their customers tried to entice them with discounts or coupons for future purchases. But more recently, many have switched to offering sweepstakes as an incentive to customers to complete survey questions. And, because of the use of more valuable prizes, customers have flocked to these types of sweepstakes.