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ARTICLE · 11 MAY 2016

When Pigs…: Protecting Yourself Through the Clearance Process

Fox Rothschild LLP
Fox Rothschild LLP
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A national TV network has a series with a funny recurrent trope: a model pig that lets out obnoxious noises.

United StatesMedia, Telecoms, IT, Entertainment
Jeffrey Kravitz
Jeffrey Kravitz
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A national TV network has a series with a funny recurrent trope: a model pig that lets out obnoxious noises. The problem is that the pig was a real product and the product maker had not given permission to feature this unique character.  A lawsuit was filed and recently settled. How does a production company, YouTube star or network protect itself?

Through the clearance process. Clearance lawyers vet a show through the script and through rough cuts to determine if there is liability exposure. They keep an eye out for unsanctioned use of products, photos of real people that are not originally in the shoot (i.e. someone hung them to be featured) and disparagingly mentioning real people.

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