What's A "Satisfaction Guarantee"?

L.L. Bean announced recently that it was ending its famous "100% satisfaction guarantee" program.  In a statement, the company said, "Increasingly, a small, but growing number of customers has been interpreting our guarantee well beyond its original intent."    

L.L. Bean's new program allows for returns within one year, with proof of purchase, "if you are not 100% satisfied."  Even during that one year period, however, L.L. Bean will not accept returns for a variety of reasons, including, for example, misuse, excessive wear and tear, and returns for personal reasons unrelated to the product.  L.L. Bean does say it will consider accepting returns after that period that are defective due to materials or craftsmanship.