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ARTICLE · 10 NOVEMBER 2011

Video Ad Network Settles FTC Privacy Complaint

Frankfurt Kurnit Klein & Selz PC
Frankfurt Kurnit Klein & Selz PC
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Frankfurt Kurnit Klein & Selz PC

Frankfurt Kurnit Klein & Selz PC

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The Federal Trade Commission's proposed settlement with the online advertiser ScanScout, announced yesterday, offers a timely reminder of the importance of ensuring that your company's stated privacy practices align with how your company actually collects and uses information.

United StatesMedia, Telecoms, IT, Entertainment
Frankfurt Kurnit Klein & Selz, PC
Frankfurt Kurnit Klein & Selz, PC
Jeffrey Greenbaum
Jeffrey Greenbaum
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The Federal Trade Commission's proposed settlement with the online advertiser ScanScout, announced recently, offers a timely reminder of the importance of ensuring that your company's stated privacy practices align with how your company actually collects and uses information.

ScanScout is a video advertising network that places advertisements on websites and, in the process, tracks online browsing behavior via cookies.  This tracking enables ScanScout to serve advertisements that correspond to users' interests.  According to the FTC complaint, ScanScout's website privacy policy included some disclosure about the use of cookies to track users' behavior.  Notably, for several years, ScanScout's privacy policy stated: "You can opt out of receiving a cookie by changing your browser settings to prevent the receipt of cookies." 

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