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ARTICLE · 03 JANUARY 2025

Using AI For Product Reviews And Testimonials?

Frankfurt Kurnit Klein & Selz PC
Frankfurt Kurnit Klein & Selz PC
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Frankfurt Kurnit Klein & Selz PC

Frankfurt Kurnit Klein & Selz PC

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First announced in September as part of its Operation AI Comply sweep, the final consent order against Rytr, an AI "testimonial and review" service...

United StatesMedia, Telecoms, IT, Entertainment

First announced in September as part of its Operation AI Comply sweep, the final consent order against Rytr, an AI "testimonial and review" service was just approved. The final order bars the company from marketing or selling any service dedicated to – or promoted as – generating consumer reviews or testimonials and, as is typical, requires twenty years of compliance reporting.

At issue, as described in the complaint, is the Rytr.me website, an artificial intelligence-enabled "writing assistant." The service generates written content for its users under different "Use Cases," allowing the user to manually select, copy, paste, and use the generated content. The use cases offered include a variety of different types of content, including "Email," "Product Description," "Blogs," "Articles," "Story Plot," "Google Search Ads," and – of concern to the FTC -- "Testimonial & Review." For this "use case," the user could select a variety of outputs, including language, tone

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www.fkks.com

This post first appeared in Frankfurt Kurnit's Focus on the Data blog (www.focusonthedata.com). It provides general coverage of its subject area. We provide it with the understanding that Frankfurt Kurnit Klein & Selz is not engaged herein in rendering legal advice, and shall not be liable for any damages resulting from any error, inaccuracy, or omission. Our attorneys practice law only in jurisdictions in which they are properly authorized to do so. We do not seek to represent clients in other jurisdictions.

Originally published by the New York Legal Ethics Reporter

www.fkks.com

This alert provides general coverage of its subject area. We provide it with the understanding that Frankfurt Kurnit Klein & Selz is not engaged herein in rendering legal advice, and shall not be liable for any damages resulting from any error, inaccuracy, or omission. Our attorneys practice law only in jurisdictions in which they are properly authorized to do so. We do not seek to represent clients in other jurisdictions.

www.fkks.com

This alert provides general coverage of its subject area. We provide it with the understanding that Frankfurt Kurnit Klein & Selz is not engaged herein in rendering legal advice, and shall not be liable for any damages resulting from any error, inaccuracy, or omission. Our attorneys practice law only in jurisdictions in which they are properly authorized to do so. We do not seek to represent clients in other jurisdictions.

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