The Federal Trade Commission is devoting a lot of attention to
"up to" claims these days.
All About Advertising Law tries to keep its readers fully
informed about what the FTC is up to, so we've been devoting a
lot of attention to "up to" claims as well. We
wouldn't be performing up to snuff if we failed to stay on top
of this issue.
You may have had it up to here with all the talk about "up
to" claims. If so, you may want to skip this post.
It's really up to you.
In February of this year -- as regular readers of All About
Advertising Law already know -- the FTC issued complaints and
consent orders against several window makers who claimed that
consumers who installed their windows would save "up to"
a certain percentage on their heating and air conditioning
bills.
Click here to read our post about those orders.
