Board uses precision nozzle to winnow down NAD
ruling
Hip to Be Square
Dyson is a remarkable company. We're not even talking about
their products; we'll leave them for you to judge in your own
home. But from an advertising perspective? Remarkable. Because
Dyson took household products – vacuum cleaners, hair dryers,
fans – and gave them all the panache of an iconographic,
high-tech consumer product.
The success of Dyson's approach has made such an impression
on the marketplace that the company's name is a byword for
sophisticated design. Check out this commercial for the company's sleek and chic
branding.
An even greater compliment – the contrast inherent in
Dyson's high-concept approach to low-cost, household mainstays
has been spoofed by internet and television outlets, including
"Saturday Night Live."
