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ARTICLE · 30 DECEMBER 2025

Texas Tests The CTV Business Model

Frankfurt Kurnit Klein & Selz PC
Frankfurt Kurnit Klein & Selz PC
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Frankfurt Kurnit Klein & Selz PC

Frankfurt Kurnit Klein & Selz PC

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Texas Attorney General Ken Paxton is at it again, this time with a set of enforcement actions against five major connected television manufacturers.

United StatesMedia, Telecoms, IT, Entertainment

Texas Attorney General Ken Paxton is at it again, this time with a set of enforcement actions against five major connected television manufacturers. The complaints allege that the manufacturers used their connected televisions to unlawfully collect and monetized detailed viewing data through Automatic Content Recognition technology without adequate consumer disclosure or consent.

What Happened?

Unlike many other consumer products, the inflation-adjusted price index for TVs has decreased substantially in recent years. The worst-kept secret underlying this trend is that this upfront hardware prices are subsidized by sales and shares of personal data. Regulators have increasingly scrutinized this area accordingly, with enforcement sweeps and actions.

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www.fkks.com

This post first appeared in Frankfurt Kurnit's Focus on the Data blog (www.focusonthedata.com). It provides general coverage of its subject area. We provide it with the understanding that Frankfurt Kurnit Klein & Selz is not engaged herein in rendering legal advice, and shall not be liable for any damages resulting from any error, inaccuracy, or omission. Our attorneys practice law only in jurisdictions in which they are properly authorized to do so. We do not seek to represent clients in other jurisdictions.

Originally published by the New York Legal Ethics Reporter

www.fkks.com

This alert provides general coverage of its subject area. We provide it with the understanding that Frankfurt Kurnit Klein & Selz is not engaged herein in rendering legal advice, and shall not be liable for any damages resulting from any error, inaccuracy, or omission. Our attorneys practice law only in jurisdictions in which they are properly authorized to do so. We do not seek to represent clients in other jurisdictions.

www.fkks.com

This alert provides general coverage of its subject area. We provide it with the understanding that Frankfurt Kurnit Klein & Selz is not engaged herein in rendering legal advice, and shall not be liable for any damages resulting from any error, inaccuracy, or omission. Our attorneys practice law only in jurisdictions in which they are properly authorized to do so. We do not seek to represent clients in other jurisdictions.

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