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ARTICLE · 25 AUGUST 2025

Texas Broadens State's TCPA Rules And Increases Litigation Risks For Marketers

Texas has enacted amendments to its state version of the federal Telephone Consumer Protection Act (Tex. Bus. & Comm. Code §§ 301-305) (the Texas Mini-TCPA)...

United StatesMedia, Telecoms, IT, Entertainment

Texas has enacted amendments to its state version of the federal Telephone Consumer Protection Act (Tex. Bus. & Comm. Code §§ 301-305) (the Texas Mini-TCPA), adding three key pressure points that will increase both compliance obligations and litigation risk for companies that transmit marketing messages to Texas residents: (1) an expanded registration requirement that covers text message solicitations, (2) new private rights of action under the Texas Deceptive Trade Practices Act (DTPA), and (3) the potential for claims stacking. The amendments, enacted under Senate Bill 140 (SB 140), are scheduled to take effect on September 1, 2025.

Relevant Sections and Structure of the Texas Mini-TCPA
Section 301

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