Sweepstakes Promotions: Winner Selection Tips

How to Navigate the Winner Selection Process for Sweepstakes Promotions

Sweepstakes promotions continue to be a popular tool that businesses use for customer acquisition, engagement, and retention. However, several aspects of these promotional contests (e.g., marketing and the logistical considerations associated with running such contests) can come with legal risks for sweepstakes operators. Specifically, the method of selecting sweepstakes promotion winners can create unnecessary legal liability for business owners, if not handled properly.

Does it Matter How Sweepstakes Promotion Winners Are Selected? 

As an initial matter, the sweepstakes promotion winner selection process should be spelled out clearly in the sweepstakes contest rules. Further, the winner selection process should be fair and unbiased. In most cases, the contest winner should be based on random selection or number match. When the winner is selected by a random drawing or number match,