Snapchat Offers Enticing Native Advertising Model

This article was originally published in VideoInk.

Native advertising is one of the hottest topics in digital media, and platforms working to find innovative, organic ways to deliver robust digital advertising campaigns have taken notice.

Native advertising is a form of online advertising that closely resembles the form and function of the platform on which it appears. By creating ads in the same format as the content the users are there to consume, brands hope to provide a more organic advertising experience. With native advertising, brands experience above average user engagement, drawing higher click rates and shares.

While banner ads and online video pre-rolls may have some interactivity, they are not really all that different from traditional magazine ads and TV commercials. Even so, traditional forms of digital advertising take on extra power from improved targeting with consumer engagement, realizing an average of $3 on incremental sales for every $1 spent