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ARTICLE · 05 APRIL 2019

Snacks For Props: FTC Says No

Frankfurt Kurnit Klein & Selz PC
Frankfurt Kurnit Klein & Selz PC
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Frankfurt Kurnit Klein & Selz PC

Frankfurt Kurnit Klein & Selz PC

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It should come as no surprise to anyone that the FTC would crack down on a company that provided free products to consumers in exchange for posting positive reviews.

United StatesMedia, Telecoms, IT, Entertainment

It should come as no surprise to anyone that the FTC would crack down on a company that provided free products to consumers in exchange for posting positive reviews.

The FTC alleged that the company, UrthBox, conducted an incentive program in order to induce customers to post positive reviews of its snack products on the Better Business Bureau's website. While the BBB requires consumers who post reviews about a company to certify that they have not been offered any incentive from the company to write the review, many of UrthBox's reviewers failed to disclose to the BBB that they in fact had been offered such an incentive for submitting their positive review.  

And why was that UrthBox's fault?  Well, according to the FTC's complaint, Urthbox required consumers to send a screenshot of their review on the BBB site to UrthBox to get their free treats. So UrthBox was well aware that that consumers were posting reviews in violation of BBB's policies --

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www.fkks.com

This post first appeared in Frankfurt Kurnit's Focus on the Data blog (www.focusonthedata.com). It provides general coverage of its subject area. We provide it with the understanding that Frankfurt Kurnit Klein & Selz is not engaged herein in rendering legal advice, and shall not be liable for any damages resulting from any error, inaccuracy, or omission. Our attorneys practice law only in jurisdictions in which they are properly authorized to do so. We do not seek to represent clients in other jurisdictions.

Originally published by the New York Legal Ethics Reporter

www.fkks.com

This alert provides general coverage of its subject area. We provide it with the understanding that Frankfurt Kurnit Klein & Selz is not engaged herein in rendering legal advice, and shall not be liable for any damages resulting from any error, inaccuracy, or omission. Our attorneys practice law only in jurisdictions in which they are properly authorized to do so. We do not seek to represent clients in other jurisdictions.

www.fkks.com

This alert provides general coverage of its subject area. We provide it with the understanding that Frankfurt Kurnit Klein & Selz is not engaged herein in rendering legal advice, and shall not be liable for any damages resulting from any error, inaccuracy, or omission. Our attorneys practice law only in jurisdictions in which they are properly authorized to do so. We do not seek to represent clients in other jurisdictions.

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