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ARTICLE · 23 DECEMBER 2020

Share, Like & Win!

Global Advertising Lawyers Alliance (GALA)
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Anyone who, after reading the title of this article, was hoping for a giveaway from Hoogenraad & Haak will unfortunately be disappointed, that is not what this article is about.

United StatesMedia, Telecoms, IT, Entertainment

Anyone who, after reading the title of this article, was hoping for a giveaway from Hoogenraad & Haak will unfortunately be disappointed, that is not what this article is about. The holidays are coming up, this means a lot of gifts will be given. For everyone who is planning on organising a 'share, like & win action' or another promotional game of chance, this article provides an overview of the most important rules you have to take into account.

It is important to distinguish between a large and a small promotional game of chance. With a small promotional game of chance your prize pool can amount to a maximum of €4,500 and with a large promotional game of chance to a maximum of €100,000. A large promotional game of chance may only be organised once per calendar year per product (or per flavour/type), service or organisation, with a maximum of 20 draws. You are also required to make terms and conditions for the promotional game of chance.

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The content of this article is intended to provide a general guide to the subject matter. Specialist advice should be sought about your specific circumstances.

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