The sweepstakes world can be pretty evenly divided into two
parts: The companies sponsoring sweepstakes, and the consumers who
participate in them. Rarely do you have someone with a foot in both
worlds, but Sandra Grauschopf does just
that.
Based in Washington, D.C., Sandra consults with companies across
the country on their sweepstakes strategies. She also manages About.com's
highly popular Contests & Sweepstakes website and forum, where avid sweepstakes entrants flock
to learn about new promotions, swap tips, and commiserate about
their biggest sweepstakes gripes.
Sandra has studied and written about nearly every aspect of
sweepstakes for more than 10 years, so I was thrilled when she
agreed to do a Q&A session with us. Her insights are
particularly helpful for all companies striving to create
effective, well-received contests and sweepstakes.
