Protecting Your Brand From Competition

Branding is one of the most significant aspects of a successful business as it allows you to distinguish yourself from competitors in the market. Branding can involve your business generally, and/or the specific goods or services your business offers. A "brand" is the overall unique perception and recognition that consumers associate with a particular company, product, or service. This perception can be influenced by many things, including:

• Trademarks (words, logos, symbols, colors, sounds) associated with the company, product, or service;
• Packaging for a product;
• Creative works (e.g. user manuals, website design, marketing materials, etc.) associated with the company, product, or service;