Pokémon Go User Data – Gotta Catch, And Sell, It All

Pokémon Go, the augmented reality application that has swept the nation under the guise of getting today's youth away from their computers and outside socializing with one another, is also changing how businesses learn about and target their consumers.  Like most applications, Pokémon Go collects a variety of information about its users, including the user's email address, IP address, the web page used before logging into Pokémon Go, username, and location.  This information is then shared with "third-party service providers," and "third parties" to conduct "research and analysis, demographic profiling, and other similar purposes."  However, unlike previous applications, because of Pokémon Go's sophisticated map data, which gives block-by-block detail instead of stating the user's general area, this could be some of the most detailed social data currently available.  Third parties who receive this data will not only be able to determine user demographics, but also