Last week, Pinterest updated its Acceptable Use Policy, which
governs its policies for conducting a contest and sweepstakes.
Pinterest policy previously:
- Prohibited brands from running a
sweepstakes where each Pin, board, like, or follow represents an
entry;
- Prohibited brands from requiring
entrants to Pin from a selection; or
- Prohibited brands from requiring a
minimum number of Pins to enter.
The new policy eliminates these old requirements, and recommends
that brands "encourage authentic behavior, keep Pinterest
spam-free and be sure to comply with all relevant laws and
regulations." The policy was simplified with three rules.
Brands should:
- Not require participants to Pin a
specific image, but brands may give Pinners the ability to choose
Pins based on their tastes and preferences, even if it's from a
selection or a given website;
