Pinterest Revises Contest Policy

Following on the heels of Facebook's recent changes to its promotions' guidelines, Pinterest has also revised its Acceptable Use Policy last week to include updated contest guidelines. Unlike Facebook's revised guidelines, which relaxed limitations on Facebook contests, Pinterest's updated Policy has added restrictions to contests run through its platform. Under the new policy, Pinterest will no longer allow contests that:

• Suggest that Pinterest sponsors or endorses the contest holder or the promotion;
• Require participants to Pin from a selection (like a website or list of Pins);
• Require participants to Pin the contest rules;
• Run a sweepstakes in which each Pin, board, like, or follow represents an entry;